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Our goal is to empower hairdressers with the absolute finest professional haircare products, tools and programs to compete in an ever-changing environment. We are firm believers in NO gimmicks, just practical solutions for success. We are focused on a unique approach in keeping our products truly professional by providing hairdressers with the knowledge and power to prescribe ENJOY products based on customers wants, needs and the understanding of who the true competition is. We understand what it takes to partner with a salon. First, the creation of a professional only product that is higher in quality, healthiness and innovation. Second, flexible salon programs designed for and based on individual salon needs. Third, a strong educational program designed to take the hairdresser to the next level. Fourth, and certainly not last… to consider hairdressers as true professionals and earn their respect.

Inspiration is the lifeblood of stylists: the creative energy that shapes cutting-edge color, styling and design. Wella Professionals Trend Vision is fuelling the passion, celebrating four directional hair looks on its fashion podium every year and propelling up-and-coming talent onto the global stage with the prestigious International Trend Vision Award.

Nurturing the next generation of hairdressers, salons and style through endless vision, product innovation, comprehensive training and industry-acclaimed creative platforms, Wella is taking our passion with hair to unprecedented heights.

Give hair a shining future, together with Wella.

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